Bad Gal RiRi is the New Face of Balmain

Rihanna will be the face of Balmain come spring. SH๏τ by pH๏τographers Inez van Lamsweerde and Vinoodh Matadin, bad girl RiRi appears as seductive as ever. Staring into the camera with the same intensity she put forth for our Obsession of the Year cover shoot, her poses are enough to make any man take an interest in high fashion. It was precisely this kind of endearment that creative director Olivier Rousteing was looking for, telling WWD that “in front of the camera, she makes you feel like she is the only girl in the world.” Have a look through the pH๏τos we took in 2012 and see how her confidence (both Sєxual and mental) has remained unchanged.

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